Group

UX Strategy

We help organisations understand their products and services to better meet the needs of their customers, allowing a clear future to be realised

A digital UX strategy is a roadmap for efficiently and effectively delivering products or services via digital channels. To develop the best digital strategy for your organisation it is important to understand some key parameters: your products and services, your users’ problem or need, their desired outcome, and what they need to know from you to achieve that outcome. We work with your stakeholders, teams (both technical and non-technical) and agencies to map your digital strategy by clearly articulating the user experience journey and business objectives.

We provide all stakeholders to collaboratively input their ideas whilst comprehensively understanding the proposition, existing technology, limitations, and identifying opportunities.

Competitor Analysis

By comparing and analysing your direct and indirect competition, our researchers can help you identify opportunities for innovation, thereby giving you a competitive edge.

Digital Strategy

To work with your stakeholders, teams (both technical and non-technical) and agencies to map your digital strategy by clearly articulating the user experience journey and business objectives.

Competitor Benchmarking

To discover what your competitors delivery, unique position and market advantage may be, we analyse across your marketplace to determine the position of your industry – particularly what is a platform of standardisation, and what you must meet to be a peer amongst them.

Personas

By capturing the quintessential profiles, our research team can map their journeys, highlighting the variety of touch points, pain points, and goals as well as the wants and needs of users. These profiles and personas help keep designs grounded on user-centricity.

Customer Journey Mapping

Mapping the whole experience of a user, the product or service is contextualised. Opportunities to remove pain points and to enhance touch points will be identified, giving insight into not just future designs but also future opportunities.