Objective Experience is a reseller of Tobii Pro’s Eye Tracker hardware and Eye Tracking software in Australia. We also offer eye tracking consultancy services.
How do Eye Trackers work?
Live viewing, Retrospective think aloud interviews and videos
In a lab, observers can view live gaze-tracking during testing. The gaze-tracking footage can then be shown to the participant after the test to prompt their memory, gleaning greater insights from follow up user testing retrospective think aloud interviews. The results are then analysed in Tobii Pro Lab.
Eye Trackers show what does and does not get attention, where the eye gaze lingered, where users expect to find certain features, and how multiple designs compare.
Learn fixation sequence, i.e. the path the eye takes, as well as the length of fixation (more fixations create larger dots).
Area Specific Analysis
Create specific statistical analysis of areas of interest, including time to first fixation, time spent in each section, percentage of respondents who engaged with certain areas of interest, individual or aggregated data, and viewing behaviour based on demographics.
Understand human behaviour
Buy or Rent a Tobii Pro Eye Tracker
REAL WORLD USE
Designed for the real world, Tobii Pro’s newly launched third-generation wearable eye tracking solution allows you to conduct behavioral research in a wide range of settings. Tobii Pro Glasses 3 delivers robust eye tracking and accurate gaze data while giving users the freedom to move and interact naturally.
Screen-based eye tracker, capturing gaze data at speeds up to 250 Hz. Tobii Pro’s next generation of compact high-performance eye trackers, this powerful research system supports from fixation to saccade based eye tracking research outside of the lab.
Screen-based eye tracker capturing gaze data at speeds up to 1200 Hz. This high-performance research system provides superior data quality and is designed for extensive academic eye tracking research into behaviour and eye movements – from fixation-based studies to micro-saccades.
A screen-based eye tracker which captures gaze data at 60 Hz and is designed for fixation-based studies. This easy-to-use, robust research system is an ideal entry point for those considering beginning eye tracking research or those wishing to take their eye tracking research out of the lab environment. It is very portable for in-home eye tracking research.
Tobii Pro Lab eye tracking software designed for conducting eye tracking research with Tobii Pro eye tracker hardware. The flexible platform guides and supports the researcher through the entire research workflow, from simple to complex experiments and with any Tobii Pro eye tracker.
CHIEF EXPERIENCE OFFICER
“The eyes are the gateway to our unconscious. Tobii Pro has pioneered eye tracking technology that has revolutionised the way we understand human behaviour.”