Mobile design whitepaper: just having a mobile site is not enough, October 2015


Our mobile design whitepaper shows why just having a mobile website is not enough. The study was conducted in 2015 but is still relevant.

Consumers are increasingly turning to their mobile when interacting with a product or service. This interaction is often their first experience with that service which can leave a lasting impression. Whether it’s in the discovery stage or purchasing online, it’s never been more important for businesses to have an effective mobile experience. Consumers don’t just want a usable mobile site, they expect it.

The rise in usage and reliance on mobile sites to deliver relevant and goal-orientated content has never been more evident than in the past few years, where we are now seeing the tipping point between desktop vs. mobile engagement. Despite this, I’m continually conducting research on mobile sites that are not up to the standards expected from users in the current market.