Utilizing AI for UX Research and Analysis – My Experiences

OE News UX Research

Lately the concept of AI has become more and more of a household term for many, but for some people (my partner’s mum for example) the concept is still almost completely unknown.

The topic of utilizing AI to help with my work naturally came up in a conversation she and I had the other day, and I found myself becoming an \”AI salesman\” of sorts.

Not necessarily that I was upselling the concept and telling her how spectacular it all is, but rather how it could be used for people like me who work within the UX space.

Specifically, how it helps me with my day-to-day work, and touching on the current trajectory that AI has taken in the last year alone.

Using AI to help with the analysis process

I was able to explain that people can utilize AI (in this case praxis/ai) to make the analysis process more streamlined by helping to organize, and analyze the data collected throughout a research project.

Of course this is used in tandem with conducting the analysis yourself to make sure that everything is accurate, but when it comes to getting assistance with putting the findings into words, it can help to save you hours of time and help to produce a better insights report.

Assisting with the “Discovery” phase of research

One thing which my partner’s mum was really blown away by was the ability to get entire paragraphs of detailed information on a specific concept or topic within a matter of seconds.

Using specific enough prompts can help us with processes like competitor analysis, (for example) which then allows us to spend more time on creating the testing plans and artifacts that will be used for testing with participants.

Designing research artifacts

Sometimes it’s easy to get lost within a piece of work. It can be easy to get stuck in a rut and not be able to move forward after spending hours looking at something.

Normally this is where having a fresh pair of eyes is incredibly beneficial to have as they provide you with helpful answers or new ideas to problems that you may not have been able to move past on your own.

This is when leaning on Ai can be very beneficial when you might not have a colleague’s shoulder to lean on.

Using helpful prompts and questions to help solve your \”writer’s block\” allows you to push upwards and over the rut, and towards a solution that will be helpful when it comes to the testing material and content you’ll be exploring with participants.


There are many more helpful scenarios which we could have dug deeper into. I encourage anyone reading this to try and come up with other useful scenarios in regards to implementing Ai in their day-to-day practices, and to share those ideas with the people around them.

As I learned while speaking with my partner’s mum, Ai is still very much a foreign concept and there are many beneficial uses when it comes to creativity and exploration, they just might not know it yet.