The Challenge
Executed ethnographic research across 4 countries, Singapore, Malaysia, Thailand, and Indonesia to gather insights on the day in the life of SME employers/employees to better understand their behaviour, needs, motivations, and pain points to help inform future go-to-market plans.
What we did
Ethnography, User Research, Concept Testing, Usability Testing, Diary Studies, Card-Sorting, Customer Journey Mapping, Recruitment
