Objective Experience | UX Research and Design Agency
Executed ethnographic research and in-store research with n=40 to uncover the effectiveness of the new initiative to checkout and purchase with the mobile app in-store.
Contextual Inquiry, Service Design Research, Eye-Tracking, Usability Testing, Guerilla Testing
Results from the study enabled Fairprice’s internal team to optimise their in-store campaign, and provided the team the resources needed to align stakeholders from other departments on a coordinated solution.
Email jbreeze@objectiveexperience.com
or connect with James via Whatsapp
"We delight our clients by going the extra mile and helping them to get products, that are awesome to use, live on time.”
