Duration: 3 hours
Date: 23 March 2023, Thursday
Time: 2:00 PM to 5:00 PM
Location: IMDA PIXEL Seminar Room (Level 2), 10 Central Exchange Green, Singapore 138649
Understanding Sustainable Digital UX Research
Data-driven design is often thought of as A/B testing or website analytics, for measuring or evaluating success. But used earlier on, data can also be a powerful creative tool during the discovery and ideation phases of a project.
In this workshop, you will learn the principles of applying a Conscious Experience Design framework, in order to explore new ways to think with data, and learn how through positive action we can seek to bring change and influence to those around us, by creating awareness of our actions and decisions to people, the planet and strive for better outcomes.
This workshop will provide tools to provide better connected, personalized, and anticipatory experiences for people around the world. Through case studies, discussion and structured activities, you will gain new ways to approach creative problem-solving that can be applied to services, products, environments, supply chains, and more.
Who Should Come
Startups and new business leads, program managers and designers who seek an understanding how to integrate usability testing into their digital product suite to improve overall usability and lift customer engagement.
Facilitators
Priyanga and Zakhran – Senior UX Consultants at Objective Experience.
Objective Experience are a leading consulting firm in the Asia Pacific region that specializes in customer research, strategic design, and human-centered design education. We offer a range of services that include user research methodologies, service design, and systems mapping to help achieve human-focused outcomes.
Sign up today to take your digital products to the next level!