Eye Tracking Devices in New Zealand

including Eye Tracking Hardware & Software

Rent or buy Eye Tracking devices in New Zealand

We are resellers of eye tracking devices in New Zealand.

Besides eye tracking consultancy services, we also provide services in UX Strategy, UX Research, UI/UX Design, Usability Testing and Participant Recruitment and Eye Tracking Research.

What is Eye Tracking?

Eye-tracking is the process of identifying where someone is looking and how has generated a great amount of interest in the user experience (UX) field since the beginning of the twenty-first century.

Once a novel addition to the UX research toolbox, used by only a handful of early adopters, eye tracking is now frequently employed to help evaluate and improve designs (from websites to product packaging) at various stages of the development cycle.

What are Eye Trackers?

Eye Tracking Devices in New Zealand

An eye tracker is an important piece of technology that can help measure reading habits and the physical reaction of the eyes.

When looking straight ahead, humans have a visual field of about 180 degrees but only 2 degrees of it belongs to sharp, foveal vision.

Even though eye tracking only captures foveal vision (what we are fixating/focusing on directly), it provides useful information about visual attention because, in most cases, fixation coincides with attention.

Buy or Rent a Tobii Pro Eye Tracker in New Zealand

Tobii Pro Glasses 3 is designed to enable the easy, precise, and efficient collection of eye tracking data in a wide variety of research scenarios. The discreet, ultra-lightweight design ensures natural behavior and research validity in both qualitative and quantitative situations. Accurate data and robust eye tracking capabilities can be relied on in uncontrolled situations and real-world environments.

Understand human behaviour with Tobii products

Tobii Pro Glasses 3

Tobii Pro Glasses 3 gives you the freedom to take your research further.

The scene camera offers a wide field of view, while eye tracking technology integrated into the lenses creates an unobstructed view for the wearer. This enables the tracking of wider gaze angles and delivers more comprehensive data on visual attention.

Built to be unobtrusive to the wearer’s field of view, Tobii Pro Glasses 3 handles natural head and body movement without sacrificing data quality.

Tobii Pro Glasses 3 has been designed to deliver comprehensive eye tracking data at a variety of gaze angles. The integration of the illuminators and eye cameras into the lenses removes obstruction to the wearer’s vision, while the wide-angle scene camera allows gaze data to be recorded over a large field of view.

Tobii Pro Spectrum

The Pro Spectrum provides exceptional flexibility, accommodating a wide array of research scenarios and study designs.

This system can be used with the provided screen or with the eye tracker alone, enabling both on-screen and real-world stimuli, such as physical objects or people. Multiple sampling rate options accommodate everything from fixation-based research to studies with more intense requirements on data granularity and time-based measurements.

Tobii Pro Fusion

Tobii Pro Fusion is the next generation of compact high-performance eye trackers from Tobii Pro.

Take your research to subjects that would otherwise be hard to bring to the lab. Collect data in schools, hospitals, libraries, and other locations where participants are easier to access.

Tobii Pro Nano

Tobii Pro Nano is our smallest, most lightweight research-grade eye tracker, featuring the latest technology from Tobii Pro.

It’s ideal for those who are new to eye tracking research, or for researchers wanting to take their studies outside the lab environment.

The easy-to-use system lets you conduct quality eye tracking studies with minimal effort and investment. Run tests across a range of areas such as psychology or marketing research and build your knowledge on how to use eye tracking as a research method to analyze visual attention and gain valuable insights.

Tobii Pro Lab Eye Tracking Software

Tobii Pro Lab

Tobii Pro Lab constitutes – together with Tobii Pro hardware – a complete solution for researching human behavior.

It provides a visual user interface and dedicated software features that efficiently guide and support the researcher through all phases of an eye tracking experiment – from test design and recording to analysis.

Designed to facilitate good experimental practice, Pro Lab makes it simple for beginners to get started with eye tracking and offers a large degree of flexibility as you grow your research ambitions.

How can we help you?

Email jbreeze@objectiveexperience.com
or connect with James via Whatsapp

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