DBS Bank in Singapore partnered with Objective Experience in order to gain valuable insights into their customers visiting the DBS branches.
Eye Tracking and customer experience
Using eye-tracking as a research tool allowed us to gather invaluable data of DBS customers’ subconscious shopping behaviour in-branch, which complemented our traditional customer experience research. As a result, Objective Experience was able to provide actionable recommendations for future utilisation of DBS’ merchandise and to improve in-branch experiences.
