DBS Bank Singapore – eye tracking facilitates customer experience design, October 2013

Eye Tracking

DBS Bank in Singapore partnered with Objective Experience in order to gain valuable insights into their customers visiting the DBS branches.

Eye Tracking and customer experience

Using eye-tracking as a research tool allowed us to gather invaluable data of DBS customers’ subconscious shopping behaviour in-branch, which complemented our traditional customer experience research. As a result, Objective Experience was able to provide actionable recommendations for future utilisation of DBS’ merchandise and to improve in-branch experiences.