Strategic Design: Innovating for Competitive Advantage
Course Overview
This course delves into the realm of strategic design, equipping participants with the knowledge and skills to drive innovation and create a competitive advantage through design thinking. Participants will explore the intersection of design, business, and strategy, learning how to align design principles with organizational goals and objectives. Through a combination of theoretical frameworks, case studies, and practical exercises, students will gain insights into strategic design methodologies and tools. By the end of the course, participants will be adept at applying design thinking to develop innovative strategies, enhance customer experiences, and foster sustainable growth.
Course Syllabus
Here’s what you’ll learn
Module 1: Introduction to Strategic Design
– Understanding the role of design in strategic decision-making
– Exploring the benefits and applications of strategic design in various industries
– Analyzing case studies of successful strategic design initiatives
Module 2: Design Thinking and Innovation
– Introduction to the design thinking process and its relevance in strategic design
– Applying design thinking methods to uncover user insights and generate innovative ideas
– Leveraging creativity and prototyping to drive breakthrough innovation
Module 3: Designing for User-Centricity
– Understanding the importance of user-centered design in strategic decision-making
– Conducting user research and developing user personas to inform design strategies
– Integrating user feedback into the design process for continuous improvement
Module 4: Visual Thinking and Communication
– Utilizing visual thinking techniques to communicate complex ideas and concepts
– Developing visual storytelling skills to convey strategic narratives
– Creating compelling visual representations of strategic design solutions
Module 5: Design Strategy and Business Models
– Aligning design strategies with business objectives and market dynamics
– Exploring different business models and their implications for strategic design
– Applying design frameworks, such as the Business Model Canvas, to drive strategic innovation
Module 6: Designing Customer Experiences
– Crafting meaningful and differentiated customer experiences through design
– Analyzing customer journey maps and touchpoints to identify opportunities for improvement
– Applying service design principles to enhance customer interactions and loyalty
Module 7: Strategic Prototyping and Experimentation
– Utilizing prototyping as a strategic tool to test and validate design concepts
– Conducting strategic experiments to gather data and inform decision-making
– Applying agile methodologies and rapid iteration to drive strategic innovation
Module 8: Leading and Implementing Strategic Design
– Developing leadership skills to drive strategic design initiatives
– Overcoming organizational challenges and fostering design-driven cultures
– Managing design teams, stakeholders, and resources for successful implementation
Course Certificate
Upon completion of this course, participants will receive a certificate recognizing their proficiency in Strategic Design. This certificate acknowledges their ability to apply design thinking methodologies, develop innovative strategies, and create customer-centric experiences. Graduates of this course will be well-equipped to lead strategic design initiatives, enhance organizational competitiveness, and contribute to the growth and success of businesses in today’s dynamic marketplace.
Events & Training
22 Jun 2023
Art Tech PechaKucha | 2nd Edition
Potato Productions, 284 River Valley Road, Singapore, 238325
21 Sep 2023 to 22 Sep 2023
UX Design & Delivery Course
TBA
Make an enquiry
Reach out to our Strategic Design Director, Rob, to find out how we can help.
We typically try to reply ASAP or latest by 1 or 2 business days.