Contextual inquiry with eye tracking in call centres, June 2013

Eye Tracking

Contextual inquiry with eye tracking is the new way to dive deep into customer behaviour. Traditional methods of user requirements gathering such as interviews and contextual inquiry have long served us well. We, at

Objective Experience, go deeper by using eye-tracking technology to see through the eyes of the customer.

In this white paper, we describe our methodology for eye-tracking during the contextual inquiry and show how it can help you get better insights from your user research.